Marketing & Account Management

I come from ops,
not campaigns.
That's exactly
why you should hire me.

Three years of real client ownership, vendor pressure, and accountability before I ever had a marketing title. Most people at this experience level have the title but haven't actually held a relationship. I'm the other way around.

See My Work Get in Touch

At a glance

3+
Years across account management, operations & brand
4
Brands — Thomas Cook, Thrillophilia, WeShare Paris, Nord Ashtaa
IIM-C
Executive Programme in Sales & Marketing, 2026
Account Management ✦ Influencer Marketing ✦ Client Servicing ✦ Brand Strategy ✦ MICE & Events ✦ Social Media ✦ Content Ideation ✦ Campaign Execution ✦ Vendor Coordination ✦ Digital Marketing       Account Management ✦ Influencer Marketing ✦ Client Servicing ✦ Brand Strategy ✦ MICE & Events ✦ Social Media ✦ Content Ideation ✦ Campaign Execution ✦ Vendor Coordination ✦ Digital Marketing

The story

Ops was
the training ground.

"Most marketing grads have never had a client call them at 11pm. I have."

When you coordinate MICE logistics for a thousand-person corporate trip, you stop thinking abstractly about "the client." You learn pretty fast that clients have bosses, politics, and budgets that shift without warning. The brief is rarely the real brief. And calm, consistent communication is the only thing that holds a project together when the original plan falls apart.

That is what three years in travel operations gave me, before I ever touched a campaign. At Thomas Cook it was large-scale corporate accounts. At Thrillophilia, vendor coordination at pace. At WeShare Paris and Nord Ashtaa, I stepped into the marketing side directly: product listings, OTA strategy, content, distribution. Not watching someone else do it. Doing it.

The IIM Calcutta programme gave me the vocabulary to match what I had been doing intuitively. STP, campaign planning, brand positioning. I was not learning these cold. I was finally putting names to things I had already lived through.

I am not asking you to take a chance. I am showing you the track record, the thinking, and the way I work, and asking you to evaluate them honestly. I want a role where expectations are high, the work is taken seriously, and the compensation reflects what someone at this level actually brings.

Proof of work

Thinking, not just doing.

Airbnb India
#GharWalaFeel — Speculative Brand Audit
The Self-Set Brief Airbnb's India growth has slowed in tier-2 and tier-3 cities despite aggressive listings growth. The brief I set myself: why is the brand not converting consideration into bookings among first-time Indian hosts and guests, and what would a campaign fix actually look like?
What I Actually Did Audited Airbnb India's social presence, app store reviews, and competitor positioning across OYO and MakeMyTrip Stays. There was a consistent pattern: Indian users do not distrust Airbnb's product. They distrust its cultural fit. "Belong anywhere" reads as aspiration to a Western traveller. To an Indian user weighing their first booking, it reads as cold and unfamiliar. The gap is not awareness. It is emotional permission.
The Concept #GharWalaFeel is a Hindi-first campaign that reframes Airbnb stays through the language of home rather than adventure. Not "explore a new place" but "stay somewhere that feels like someone actually lives there." The campaign territory is UGC from hosts showing their personal touches: the chaat masala in the kitchen, the local deity on the shelf. Airbnb as a window into real Indian homes, not a sanitised hotel alternative.
What Success Looks Like First-time host sign-ups in tier-2 cities. Organic UGC from guests tagging their stays. A measurable shift in brand sentiment from "aspirational but foreign" to "familiar and trustworthy." Not a reach metric. A trust metric.

How I work

I read the brief twice. The second time for what is missing.
Clients do not always say what they actually need. After three years of translating corporate travel requirements into ground-level execution, I have learned to ask one more question before starting.
I do not escalate problems. I bring options.
When something breaks mid-campaign or a vendor goes quiet, the client does not need to hear about it as a problem. They need two paths forward and a recommendation. That is the habit I built in ops.
I track what I can measure — and flag what I can't.
I write weekly performance reports at Nord Ashtaa. There is a real difference between a metric that informs a decision and one that just fills a slide. I only report the first kind.
I am building in public. Here is what I am learning.
Influencer marketing, creator economics, and short-form content strategy. Not because they are trending but because that is where client servicing and brand-building are converging right now. I have a case study in progress. Ask me about it.

Where I've been

The actual résumé.

Sep 2025 – Present
Nord Ashtaa OÜ
Sr. Executive — Products & Operations
Building the product catalogue from scratch: briefing content, optimising listings across OTAs, and managing partner relationships across international markets. There is no playbook. I am writing it as I go. In the first three months, brought 15+ hotel partners onto the platform and set up the distribution framework the team still uses.
Jan 2025 – Aug 2025
WeShare Paris
Executive — Products & Operations
Handled end-to-end OTA onboarding for a French mobility brand entering new markets, from first brief to live deployment on Viator, Headout, and GetYourGuide. Managed SEO-driven listing rewrites and coordinated campaign timing with seasonal demand. Onboarded 3 new partner accounts without supervision. Zero missed deadlines across 8 months.
Apr 2024 – Dec 2024
Thrillophilia
Operations Executive — Visa
Primary client contact for international visa processing, coordinating between travellers, vendors, and embassy liaisons across high-volume, high-stress timelines. The job punishes errors and rewards consistency. Zero escalations over 8 months. Built a documentation system that cut follow-up queries by more than half.
Feb 2023 – Mar 2024
Thomas Cook India
MICE Operations Executive
Managed corporate MICE programmes for groups of 500 to 1,000 people across international destinations. Translated client briefs into multi-vendor execution plans and coordinated logistics in real time. Learned early that clients forgive problems. They do not forgive being kept in the dark.
2025 – 2026
IIM Calcutta
Executive Programme in Sales & Marketing (EPSM 17)
Chose this programme deliberately, not for the credential but to build a framework around what I had already been doing. Capstone project on the Britannia Bliss brand launch strategy covering market research, segmentation, and go-to-market. Markstrat simulation. The frameworks I use most: STP, CVA, and perceptual mapping, because they force you to see a brand the way a customer does rather than the way an insider does.
2019 – 2023
Amity University Maharashtra
Bachelor of Travel & Tourism Management
Four years studying an industry built entirely on client experience, logistics, and trust. The degree that sent me into the field and gave me a head start on understanding what service means at scale.

What others say

"Talha never needed to be told twice. Brief him once and the work is done before you even follow up."

Devansh · Thrillophilia

The judgment is already there.
Let us talk about the role.

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